Rabbit Children Cemetery Friends EP

 

The CD package may be on the decline but that decline also creates an opportunity to stand out. For their new EP, Rabbit Children wanted to create a package that could be used as both a self promotion tool and appeal to their fan base. The limited edition letterpress printed package, which includes an insert with illustrations inspired by the band's lyrics, was sent to music journalists and bloggers, radio stations and concert promoters. The packaging helped create awareness for the new release by standing out from the generic CD comps and digital download codes typically sent by most labels

rabbit children CD package 1Rabbit Children Cemetery Friends EPRabbit Children Cemetery Friends EPRabbit Children Cemetery Friends EPRabbit Children Cemetery Friends EPRabbit Children Cemetery Friends EPRabbit Children Cemetery Friends EPRabbit Children Cemetery Friends EP

see the illustrations