Clutter Bear Records ID
Clutter Bear Records, an independent record label, needed a corporate identity for daily business and promotional activities. The letterhead and business cards were letterpress printed to complement the label’s artistic vision and attention to detail. To stay within budget, mail labels were digitally printed and applied to a variety of envelopes and packages. The logo is both a visual interpretation of the label’s name and an icon that speaks to the creative process; a tangible thing that takes shape from collective musings, inspirations and ideas. The system was instrumental in helping the label establish their brand as a newcomer in the music industry.