Allianz Field

Allianz Field

Allianz Field

Allianz Field

Allianz Field

BRANDING, SIGNAGE & WAYFINDING

BRANDING, SIGNAGE & WAYFINDING

BRANDING, SIGNAGE & WAYFINDING

BRANDING, SIGNAGE & WAYFINDING

BRANDING, SIGNAGE & WAYFINDING

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

ROLE: Design
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 

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Selected Works

Famous Dave'sBrand Design

FridaysBrand Design

Minnesota United FCBrand Design, Advertising

Famous Dave's RestaurantBrand Design, Environmental Design

Gluten Free CheeriosBrand Design, Packaging, Digital

KixBrand Design, Packaging, Digital

Wheaties NextBrand Design, Digital

Stouffer's Brand BookBrand Design, Print

Kids' ToothpasteBrand Design, Packaging

Allianz FieldBrand Design, Wayfinding & Signage

Post-it.comBrand Design, Digital

Guthrie Theater 2018Illustration

Variety MagazineEditorial Illustration

Courier MagazineEditorial Illustration

Mr. PorterEditorial Illustration

Guthrie Theater 2019Illustration

AARP MagazineEditorial Illustration

TomatoesIllustration

CSU MagazineEditorial Illustration

McKnight FoundationEditorial Illustration

Cemetery FriendsPackage Design, Illustration

Data BlindersEditorial Illustration

IconsBrand Design, Illustration

Wall Street JournalEditorial Illustration

NYSE MagazineEditorial Illustration

Thou Shalt Have a Time MachinePackage Design, Illustration

Insound CatalogEditorial Illustration

DestroyerGig Poster

Guided by VoicesGig Poster

Grizzly BearGig Poster

Kurt VileGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

Kevin MorbyGig Poster

José GonzálezGig Poster

Courtney BarnettGig Poster

DestroyerGig Poster

Sea WolfGig Poster

José GonzálezGig Poster

Kurt VileGig Poster

Guided by VoicesGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

© 2019 BRIAN DANAHER  |  ALL RIGHTS RESERVED