Famous Dave's Restaurant Refresh

Famous Dave's Restaurant Refresh

Famous Dave's Restaurant Refresh

Famous Dave's Restaurant Refresh

Famous Dave's Restaurant Refresh

BRANDING, ENVIRONMENTAL DESIGN

BRANDING, ENVIRONMENTAL DESIGN

BRANDING, ENVIRONMENTAL DESIGN

BRANDING, ENVIRONMENTAL DESIGN

BRANDING, ENVIRONMENTAL DESIGN

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey