Famous Dave's Restaurant Refresh

Famous Dave's Restaurant Refresh

Famous Dave's Restaurant Refresh

Famous Dave's Restaurant Refresh

Famous Dave's Restaurant Refresh

BRANDING, ENVIRONMENTAL DESIGN

BRANDING, ENVIRONMENTAL DESIGN

BRANDING, ENVIRONMENTAL DESIGN

BRANDING, ENVIRONMENTAL DESIGN

BRANDING, ENVIRONMENTAL DESIGN

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

Once the brand’s new voice and look was established, the task was to bring it to life in the real world. A broad design system was created that gave every restaurant owner the tools they need to apply the new branding to their location, which touched on everything from decor, menus and apparel to employee training and plating. Because many locations are owned by franchisees, it was important that the new design system focused on repurposing existing décor and signage while allowing for creating new elements to make a cost-effective remodel possible. 

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey

ROLE: Art Direction, Design, Illustration, Copywriting
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
ARCHITECT: Shea 
COPYWRITER: Claire Dawson, Brad Surcey

FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant 01
FD Restaurant
FD Restaurant
FD Restaurant 01
FD Restaurant 02
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
New Neon
New logo
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
FD Restaurant
Neon
Bathroom Door

Selected Works

Famous Dave'sBrand Design

FridaysBrand Design

Minnesota United FCBrand Design, Advertising

Famous Dave's RestaurantBrand Design, Environmental Design

Gluten Free CheeriosBrand Design, Packaging, Digital

KixBrand Design, Packaging, Digital

Wheaties NextBrand Design, Digital

Stouffer's Brand BookBrand Design, Print

Kids' ToothpasteBrand Design, Packaging

Allianz FieldBrand Design, Wayfinding & Signage

Post-it.comBrand Design, Digital

Guthrie Theater 2018Illustration

Variety MagazineEditorial Illustration

Courier MagazineEditorial Illustration

Mr. PorterEditorial Illustration

Guthrie Theater 2019Illustration

AARP MagazineEditorial Illustration

TomatoesIllustration

CSU MagazineEditorial Illustration

McKnight FoundationEditorial Illustration

Cemetery FriendsPackage Design, Illustration

Data BlindersEditorial Illustration

IconsBrand Design, Illustration

Wall Street JournalEditorial Illustration

NYSE MagazineEditorial Illustration

Thou Shalt Have a Time MachinePackage Design, Illustration

Insound CatalogEditorial Illustration

DestroyerGig Poster

Guided by VoicesGig Poster

Grizzly BearGig Poster

Kurt VileGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

Kevin MorbyGig Poster

José GonzálezGig Poster

Courtney BarnettGig Poster

DestroyerGig Poster

Sea WolfGig Poster

José GonzálezGig Poster

Kurt VileGig Poster

Guided by VoicesGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

© 2019 BRIAN DANAHER  |  ALL RIGHTS RESERVED