Famous Products

Famous Products

Famous Products

Famous Products

Famous Products

BRANDING, PACKAGING, ILLUSTRATION

BRANDING, PACKAGING, ILLUSTRATION

BRANDING, PACKAGING, ILLUSTRATION

BRANDING, PACKAGING, ILLUSTRATION

BRANDING, PACKAGING, ILLUSTRATION

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine

Famous Products portfolio
Famous Products Brisket
d_fp_logo_old
New Wilbur logo
FP Label Architecture
BBQ Sauce
Pickles
Cornbread photo
Cornbread
Marinade
Seasoning photo
Seasoning
Hot Sauce
Wings
Bloody Mary Mix
Famous Products Brand Book
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RECOGNITION: AIGA Minnesota, Communication Arts Exhibit, The Dieline, Lovely Package,
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© 2022 BRIAN DANAHER  |  ALL RIGHTS RESERVED 
© 2023 BRIAN DANAHER  |  ALL RIGHTS RESERVED 

Selected Works

Famous ProductsBrand Design, Packaging, Illustration

Chicken 'n BiscuitsBrand Design, Visual Identity, Social

U of MN Carlson School of ManagementSocial, Creative Direction, Illustration

Think with GoogleEditorial, Digital

Saint Ambrose Catholic CommunityBrand Design, Visual Identity

National Parks of Lake Superior FoundationBrand Design, Visual Identity

Famous Dave'sBrand Design

Famous Dave's RestaurantBrand Design, Environmental Design

Minnesota United FCBrand Design, Advertising

Gluten Free CheeriosBrand Design, Packaging, Digital

FridaysBrand Design

KixBrand Design, Packaging, Digital

Stouffer's Brand BookBrand Design, Print

Kids' ToothpasteBrand Design, Packaging

Allianz FieldBrand Design, Wayfinding & Signage

Wheaties NextBrand Design, Digital

Guthrie Theater 2018Illustration

Variety MagazineEditorial Illustration

Courier MagazineEditorial Illustration

Mr. PorterEditorial Illustration

Guthrie Theater 2019Illustration

AARP MagazineEditorial Illustration

TomatoesIllustration

CSU MagazineEditorial Illustration

McKnight FoundationEditorial Illustration

Cemetery FriendsPackage Design, Illustration

Data BlindersEditorial Illustration

IconsBrand Design, Illustration

Wall Street JournalEditorial Illustration

NYSE MagazineEditorial Illustration

Thou Shalt Have a Time MachinePackage Design, Illustration

Insound CatalogEditorial Illustration

DestroyerGig Poster

Guided by VoicesGig Poster

Grizzly BearGig Poster

Kurt VileGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

Kevin MorbyGig Poster

José GonzálezGig Poster

Courtney BarnettGig Poster

DestroyerGig Poster

Sea WolfGig Poster

José GonzálezGig Poster

Kurt VileGig Poster

Guided by VoicesGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

© 2022 BRIAN DANAHER  |  ALL RIGHTS RESERVED