Gluten Free Cheerios

Gluten Free Cheerios

Gluten Free Cheerios

Gluten Free Cheerios

Gluten Free Cheerios

BRANDING, PACKAGING, DIGITAL

BRANDING, PACKAGING, DIGITAL

BRANDING, PACKAGING, DIGITAL

BRANDING, PACKAGING, DIGITAL

BRANDING, PACKAGING, DIGITAL

When Cheerios went gluten free, the brand didn’t didn’t change their product, only their process. By simply removing stray wheat, rye and barley grains from their oat supply, Cheerios could have the same taste as they always have and be gluten-free. The brand told the story in a variety of ways, including documentary style videos, new packaging and an animated digital experience that walked users through the new process of making Cheerios gluten free.

When Cheerios went gluten free, the brand didn’t didn’t change their product, only their process. By simply removing stray wheat, rye and barley grains from their oat supply, Cheerios could have the same taste as they always have and be gluten-free. The brand told the story in a variety of ways, including documentary style videos, new packaging and an animated digital experience that walked users through the new process of making Cheerios gluten free. 

When Cheerios went gluten free, the brand didn’t didn’t change their product, only their process. By simply removing stray wheat, rye and barley grains from their oat supply, Cheerios could have the same taste as they always have and be gluten-free. The brand told the story in a variety of ways, including documentary style videos, new packaging and an animated digital experience that walked users through the new process of making Cheerios gluten free. 

When Cheerios went gluten free, the brand didn’t didn’t change their product, only their process. By simply removing stray wheat, rye and barley grains from their oat supply, Cheerios could have the same taste as they always have and be gluten-free. The brand told the story in a variety of ways, including documentary style videos, new packaging and an animated digital experience that walked users through the new process of making Cheerios gluten free. 

When Cheerios went gluten free, the brand didn’t didn’t change their product, only their process. By simply removing stray wheat, rye and barley grains from their oat supply, Cheerios could have the same taste as they always have and be gluten-free. The brand told the story in a variety of ways, including documentary style videos, new packaging and an animated digital experience that walked users through the new process of making Cheerios gluten free. 

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGNER: Rachel Hardacre
PHOTOGRAPHER: Graham Brown

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGNER: Rachel Hardacre
PHOTOGRAPHER: Graham Brown

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGNER: Rachel Hardacre
PHOTOGRAPHER: Graham Brown

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGNERS: Rachel Hardacre
PHOTOGRAPHER: Graham Brown

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGNER: Rachel Hardacre
PHOTOGRAPHER: Graham Brown

d_GF_logo_02
original cheerios
HNC
Frosted
Apple Cinnamon
MultiGrain
GFC desktop
GF Cheerios web
GFC web
GFC web
d_gf_ill5_01
GFC mobile 1
GFC mobile 2
GFC mobile 3

Selected Works

Minnesota TwinsVisual Brand Language

Famous ProductsBrand Design, Packaging, Illustration

Think with GoogleEditorial, Digital

Chicken 'n BiscuitsBrand Design, Visual Identity, Social

Saint Ambrose Catholic CommunityBrand Design, Visual Identity

U of MN Carlson School of ManagementSocial, Creative Direction, Illustration

National Parks of Lake Superior FoundationBrand Design, Visual Identity

Minnesota United FCBrand Design, Advertising

Guidehouse Illustration SystemIllustration, Brand Design

Famous Dave'sBrand Design, Visual Identity

Famous Dave's RestaurantBrand Design, Environmental Design

FridaysBrand Design

Gluten Free CheeriosBrand Design, Packaging, Digital

Stouffer's Brand BookBrand Design, Print

Allianz FieldBrand Design, Wayfinding & Signage

KixBrand Design, Packaging, Digital

Wheaties NextBrand Design, Digital

Guthrie Theater 2018Illustration

Variety MagazineEditorial Illustration

Kids' ToothpasteBrand Design, Packaging, Illustration

Mr. PorterEditorial Illustration

Guthrie Theater 2019Illustration

AARP MagazineEditorial Illustration

Courier MagazineEditorial Illustration

CSU MagazineEditorial Illustration

McKnight FoundationEditorial Illustration

Cemetery FriendsPackage Design, Illustration

Data BlindersEditorial Illustration

IconsBrand Design, Illustration

Wall Street JournalEditorial Illustration

NYSE MagazineEditorial Illustration

Thou Shalt Have a Time MachinePackage Design, Illustration

Insound CatalogEditorial Illustration

DestroyerGig Poster

Guided by VoicesGig Poster

Grizzly BearGig Poster

Kurt VileGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

Kevin MorbyGig Poster

José GonzálezGig Poster

Courtney BarnettGig Poster

DestroyerGig Poster

Sea WolfGig Poster

José GonzálezGig Poster

Kurt VileGig Poster

Guided by VoicesGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

© 2023 BRIAN DANAHER  |  ALL RIGHTS RESERVED