Wheaties NEXT

Wheaties NEXT

Wheaties NEXT

Wheaties NEXT

Wheaties NEXT

VISUAL IDENTITY, DIGITAL

VISUAL IDENTITY, DIGITAL

VISUAL IDENTITY, DIGITAL

VISUAL IDENTITY, DIGITAL

VISUAL IDENTITY, DIGITAL

For the first time ever, Wheaties decided to enlist fans to determine the next athlete to appear on the Wheaties box. Over a two month period, fans voted by logging their workouts via mapmyfitness. Each logged workout counted as one vote for their athlete, and that athlete’s selected charity. The athlete with the most points at the end of the competition would appear on the box while their charity would receive a donation from General Mills based on the number of logged workouts. After two months of voting and over 873,000 workouts logged, UFC Champion Antony Pettis was crowned the winner.

For the first time ever, Wheaties decided to enlist fans to determine the next athlete to appear on the Wheaties box. Over a two month period, fans voted by logging their workouts via mapmyfitness. Each logged workout counted as one vote for their athlete, and that athlete’s selected charity. The athlete with the most points at the end of the competition would appear on the box while their charity would receive a donation from General Mills based on the number of logged workouts. After two months of voting and over 873,000 workouts logged, UFC Champion Antony Pettis was crowned the winner.

For the first time ever, Wheaties decided to enlist fans to determine the next athlete to appear on the Wheaties box. Over a two month period, fans voted by logging their workouts via mapmyfitness. Each logged workout counted as one vote for their athlete, and that athlete’s selected charity. The athlete with the most points at the end of the competition would appear on the box while their charity would receive a donation from General Mills based on the number of logged workouts. After two months of voting and over 873,000 workouts logged, UFC Champion Antony Pettis was crowned the winner. 

For the first time ever, Wheaties decided to enlist fans to determine the next athlete to appear on the Wheaties box. Over a two month period, fans voted by logging their workouts via mapmyfitness. Each logged workout counted as one vote for their athlete, and that athlete’s selected charity. The athlete with the most points at the end of the competition would appear on the box while their charity would receive a donation from General Mills based on the number of logged workouts. After two months of voting and over 873,000 workouts logged, UFC Champion Antony Pettis was crowned the winner.

For the first time ever, Wheaties decided to enlist fans to determine the next athlete to appear on the Wheaties box. Over a two month period, fans voted by logging their workouts via mapmyfitness. Each logged workout counted as one vote for their athlete, and that athlete’s selected charity. The athlete with the most points at the end of the competition would appear on the box while their charity would receive a donation from General Mills based on the number of logged workouts. After two months of voting and over 873,000 workouts logged, UFC Champion Antony Pettis was crowned the winner.

ROLE: Art Direction, Design, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
CREATIVE STRATEGY: Elias Martinez
COPYWRITER: Bill Eckloff
CLIENT: General Mills

ROLE: Art Direction, Design, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
CREATIVE STRATEGY: Elias Martinez
COPYWRITER: Bill Eckloff
CLIENT: General Mills

ROLE: Art Direction, Design, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
CREATIVE STRATEGY: Elias Martinez
COPYWRITER: Bill Eckloff
CLIENT: General Mills

ROLE: Art Direction, Design, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
CREATIVE STRATEGY: Elias Martinez
COPYWRITER: Bill Eckloff
CLIENT: General MILLS

ROLE: Art Direction, Design, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
CREATIVE STRATEGY: Elias Martinez
COPYWRITER: Bill Eckloff
CLIENT: General Mills

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Selected Works

Minnesota TwinsVisual Brand Language

Famous ProductsBrand Design, Packaging, Illustration

Think with GoogleEditorial, Digital

Chicken 'n BiscuitsBrand Design, Visual Identity, Social

Saint Ambrose Catholic CommunityBrand Design, Visual Identity

U of MN Carlson School of ManagementSocial, Creative Direction, Illustration

National Parks of Lake Superior FoundationBrand Design, Visual Identity

Minnesota United FCBrand Design, Advertising

Guidehouse Illustration SystemIllustration, Brand Design

Famous Dave'sBrand Design, Visual Identity

Famous Dave's RestaurantBrand Design, Environmental Design

FridaysBrand Design

Gluten Free CheeriosBrand Design, Packaging, Digital

Stouffer's Brand BookBrand Design, Print

Allianz FieldBrand Design, Wayfinding & Signage

KixBrand Design, Packaging, Digital

Wheaties NextBrand Design, Digital

Guthrie Theater 2018Illustration

Variety MagazineEditorial Illustration

Kids' ToothpasteBrand Design, Packaging, Illustration

Mr. PorterEditorial Illustration

Guthrie Theater 2019Illustration

AARP MagazineEditorial Illustration

Courier MagazineEditorial Illustration

CSU MagazineEditorial Illustration

McKnight FoundationEditorial Illustration

Cemetery FriendsPackage Design, Illustration

Data BlindersEditorial Illustration

IconsBrand Design, Illustration

Wall Street JournalEditorial Illustration

NYSE MagazineEditorial Illustration

Thou Shalt Have a Time MachinePackage Design, Illustration

Insound CatalogEditorial Illustration

DestroyerGig Poster

Guided by VoicesGig Poster

Grizzly BearGig Poster

Kurt VileGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

Kevin MorbyGig Poster

José GonzálezGig Poster

Courtney BarnettGig Poster

DestroyerGig Poster

Sea WolfGig Poster

José GonzálezGig Poster

Kurt VileGig Poster

Guided by VoicesGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

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