Stouffer's Brand Book

Stouffer's Brand Book

Stouffer's Brand Book

Stouffer's Brand Book

Stouffer's Brand Book

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones

COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen

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Selected Works

Minnesota TwinsVisual Brand Language

Famous ProductsBrand Design, Packaging, Illustration

Think with GoogleEditorial, Digital

Chicken 'n BiscuitsBrand Design, Visual Identity, Social

Saint Ambrose Catholic CommunityBrand Design, Visual Identity

U of MN Carlson School of ManagementSocial, Creative Direction, Illustration

National Parks of Lake Superior FoundationBrand Design, Visual Identity

Minnesota United FCBrand Design, Advertising

Guidehouse Illustration SystemIllustration, Brand Design

Famous Dave'sBrand Design, Visual Identity

Famous Dave's RestaurantBrand Design, Environmental Design

FridaysBrand Design

Gluten Free CheeriosBrand Design, Packaging, Digital

Stouffer's Brand BookBrand Design, Print

Allianz FieldBrand Design, Wayfinding & Signage

KixBrand Design, Packaging, Digital

Wheaties NextBrand Design, Digital

Guthrie Theater 2018Illustration

Variety MagazineEditorial Illustration

Kids' ToothpasteBrand Design, Packaging, Illustration

Mr. PorterEditorial Illustration

Guthrie Theater 2019Illustration

AARP MagazineEditorial Illustration

Courier MagazineEditorial Illustration

CSU MagazineEditorial Illustration

McKnight FoundationEditorial Illustration

Cemetery FriendsPackage Design, Illustration

Data BlindersEditorial Illustration

IconsBrand Design, Illustration

Wall Street JournalEditorial Illustration

NYSE MagazineEditorial Illustration

Thou Shalt Have a Time MachinePackage Design, Illustration

Insound CatalogEditorial Illustration

DestroyerGig Poster

Guided by VoicesGig Poster

Grizzly BearGig Poster

Kurt VileGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

Kevin MorbyGig Poster

José GonzálezGig Poster

Courtney BarnettGig Poster

DestroyerGig Poster

Sea WolfGig Poster

José GonzálezGig Poster

Kurt VileGig Poster

Guided by VoicesGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

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