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Greater Twin Cities United Way

Greater Twin Cities United Way

Greater Twin Cities United Way

Greater Twin Cities United Way

Greater Twin Cities United Way

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

Greater Twin Cities Unit­ed Way was in need of revi­tal­iza­tion. While known for sup­port­ing com­mu­ni­ties in need, the per­cep­tion of the non-prof­it was that of a fundrais­er only, not nec­es­sar­i­ly a com­mu­ni­ty impact orga­ni­za­tion. The project centered on evolving the brand’s existing visual guidelines to be more dynamic, modern, and cohesive. The project transformed how the organization com­mu­ni­cat­ed its offer­ings and, more impor­tant­ly, how it thought of itself.

Greater Twin Cities Unit­ed Way was in need of revi­tal­iza­tion. While known for sup­port­ing com­mu­ni­ties in need, the per­cep­tion of the non-prof­it was that of a fundrais­er only, not nec­es­sar­i­ly a com­mu­ni­ty impact orga­ni­za­tion. The project centered on evolving the brand’s existing visual guidelines to be more dynamic, modern, and cohesive. The project transformed how the organization com­mu­ni­cat­ed its offer­ings and, more impor­tant­ly, how it thought of itself.

Greater Twin Cities Unit­ed Way was in need of revi­tal­iza­tion. While known for sup­port­ing com­mu­ni­ties in need, the per­cep­tion of the non-prof­it was that of a fundrais­er only, not nec­es­sar­i­ly a com­mu­ni­ty impact orga­ni­za­tion. The project centered on evolving the brand’s existing visual guidelines to be more dynamic, modern, and cohesive. The project transformed how the organization com­mu­ni­cat­ed its offer­ings and, more impor­tant­ly, how it thought of itself.

Greater Twin Cities Unit­ed Way was in need of revi­tal­iza­tion. While known for sup­port­ing com­mu­ni­ties in need, the per­cep­tion of the non-prof­it was that of a fundrais­er only, not nec­es­sar­i­ly a com­mu­ni­ty impact orga­ni­za­tion. The project centered on evolving the brand’s existing visual guidelines to be more dynamic, modern, and cohesive. The project transformed how the organization com­mu­ni­cat­ed its offer­ings and, more impor­tant­ly, how it thought of itself.

Greater Twin Cities Unit­ed Way was in need of revi­tal­iza­tion. While known for sup­port­ing com­mu­ni­ties in need, the per­cep­tion of the non-prof­it was that of a fundrais­er only, not nec­es­sar­i­ly a com­mu­ni­ty impact orga­ni­za­tion. The project centered on evolving the brand’s existing visual guidelines to be more dynamic, modern, and cohesive. The project transformed how the organization com­mu­ni­cat­ed its offer­ings and, more impor­tant­ly, how it thought of itself.

ROLE: Art Direction, Design
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey

ROLE: Art Direction, Design
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey

ROLE: Art Direction, Design
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey

ROLE: Art Direction, Design
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey

ROLE: Art Direction, Design
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey

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Selected Works

Famous Dave'sBrand Design

FridaysBrand Design

Minnesota United FCBrand Design, Advertising

Famous Dave's RestaurantBrand Design, Environmental Design

Gluten Free CheeriosBrand Design, Packaging, Digital

KixBrand Design, Packaging, Digital

Wheaties NextBrand Design, Digital

Stouffer's Brand BookBrand Design, Print

Kids' ToothpasteBrand Design, Packaging

All WhitesAdvertising

Post-it.comBrand Design, Digital

Guthrie Theater 2018Illustration

Variety MagazineEditorial Illustration

Courier MagazineEditorial Illustration

Mr. PorterEditorial Illustration

Guthrie Theater 2019Illustration

AARP MagazineEditorial Illustration

TomatoesIllustration

CSU MagazineEditorial Illustration

McKnight FoundationEditorial Illustration

Cemetery FriendsPackage Design, Illustration

Data BlindersEditorial Illustration

IconsBrand Design, Illustration

Wall Street JournalEditorial Illustration

The State of EthanolEditorial Illustration

Thou Shalt Have a Time MachinePackage Design, Illustration

Insound CatalogEditorial Illustration

DestroyerGig Poster

Guided by VoicesGig Poster

Grizzly BearGig Poster

Kurt VileGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

Kevin MorbyGig Poster

José GonzálezGig Poster

Courtney BarnettGig Poster

DestroyerGig Poster

Sea WolfGig Poster

José GonzálezGig Poster

Kurt VileGig Poster

Guided by VoicesGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

© 2019 BRIAN DANAHER  |  ALL RIGHTS RESERVED