Famous Dave's

Famous Dave's

Famous Dave's

Famous Dave's

Famous Dave's

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

Famous Dave’s logo
Famous Dave’s logo
Famous Dave's Menu
Famous Dave’s server shirts
Famous Dave’s server shirts
Famous Dave’s server shirts
Famous Dave’s server shirts
Famous Dave’s server shirts
d_fd_takeout
To Go logo
To Go tagline
d_fd_app
BBQ Team branding
FD employee handbook
FD employee handbook
FD graphics_wax
Dave Poster
Dave branding
Famous Nation
Famous Nation
d_fd_ipad1
FD website 2
FD business cards
fd brand guide

Selected Works

Minnesota TwinsVisual Brand Language

Famous ProductsBrand Design, Packaging, Illustration

Think with GoogleEditorial, Digital

Chicken 'n BiscuitsBrand Design, Visual Identity, Social

Saint Ambrose Catholic CommunityBrand Design, Visual Identity

U of MN Carlson School of ManagementSocial, Creative Direction, Illustration

National Parks of Lake Superior FoundationBrand Design, Visual Identity

Minnesota United FCBrand Design, Advertising

Guidehouse Illustration SystemIllustration, Brand Design

Famous Dave'sBrand Design, Visual Identity

Famous Dave's RestaurantBrand Design, Environmental Design

FridaysBrand Design

Gluten Free CheeriosBrand Design, Packaging, Digital

Stouffer's Brand BookBrand Design, Print

Allianz FieldBrand Design, Wayfinding & Signage

KixBrand Design, Packaging, Digital

Wheaties NextBrand Design, Digital

Guthrie Theater 2018Illustration

Variety MagazineEditorial Illustration

Kids' ToothpasteBrand Design, Packaging, Illustration

Mr. PorterEditorial Illustration

Guthrie Theater 2019Illustration

AARP MagazineEditorial Illustration

Courier MagazineEditorial Illustration

CSU MagazineEditorial Illustration

McKnight FoundationEditorial Illustration

Cemetery FriendsPackage Design, Illustration

Data BlindersEditorial Illustration

IconsBrand Design, Illustration

Wall Street JournalEditorial Illustration

NYSE MagazineEditorial Illustration

Thou Shalt Have a Time MachinePackage Design, Illustration

Insound CatalogEditorial Illustration

DestroyerGig Poster

Guided by VoicesGig Poster

Grizzly BearGig Poster

Kurt VileGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

Kevin MorbyGig Poster

José GonzálezGig Poster

Courtney BarnettGig Poster

DestroyerGig Poster

Sea WolfGig Poster

José GonzálezGig Poster

Kurt VileGig Poster

Guided by VoicesGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

© 2023 BRIAN DANAHER  |  ALL RIGHTS RESERVED