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Famous Dave's

Famous Dave's

Famous Dave's

Famous Dave's

Famous Dave's

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

Famous Dave’s needed to make their heritage and beliefs clear to every customer – new, old, one-time, or repeat. The goal of the new branding was to create incremental changes that moved the brand forward without losing the strong ties to their heritage: deep barbecue expertise, a whimsical and irreverent tone, Wilbur the pig, sign painting, bright colors, and Famous Dave himself. In addition, new elements were added that spoke to new consumers and modernized the look of the brand. 

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
COPYWRITER: Claire Dawson

Famous Dave’s logo
Famous Dave’s logo
FD Menu
Famous Dave’s server shirts
Famous Dave’s server shirts
Famous Dave’s server shirts
Famous Dave’s server shirts
Famous Dave’s server shirts
d_fd_takeout
To Go logo
To Go tagline
d_fd_app
BBQ Team branding
FD employee handbook
FD employee handbook
FD graphics_wax
Dave Poster
Dave branding
Famous Nation
Famous Nation
d_fd_ipad1
FD website 2
FD business cards
fd brand guide

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© 2019 BRIAN DANAHER  |  ALL RIGHTS RESERVED