National Parks of Lake Superior Foundation

National Parks of Lake Superior Foundation

National Parks of Lake Superior Foundation

National Parks of Lake Superior Foundation

National Parks of Lake Superior Foundation

VISUAL IDENTITY, BRANDING, DIGITAL

VISUAL IDENTITY, BRANDING, DIGITAL

VISUAL IDENTITY, BRANDING, DIGITAL

VISUAL IDENTITY, BRANDING, DIGITAL

VISUAL IDENTITY, BRANDING, DIGITAL

The National Parks of Lake Superior Foundation (NPLSF) helps preserve the spectacular natural resources and unique cultural heritage of Lake Superior’s five U.S. National Parks through research, restoration, education, and resource protection projects. The brand refresh gave the NPLSF a much-needed update to appeal to a new audience and drive more targeted fundraising campaigns. 

The National Parks of Lake Superior Foundation (NPLSF) helps preserve the spectacular natural resources and unique cultural heritage of Lake Superior’s five U.S. National Parks through research, restoration, education, and resource protection projects. The brand refresh gave the NPLSF a much-needed update to appeal to a new audience and drive more targeted fundraising campaigns. 

The National Parks of Lake Superior Foundation (NPLSF) helps preserve the spectacular natural resources and unique cultural heritage of Lake Superior’s five U.S. National Parks through research, restoration, education, and resource protection projects. The brand refresh gave the NPLSF a much-needed update to appeal to a new audience and drive more targeted fundraising campaigns. 

The National Parks of Lake Superior Foundation (NPLSF) helps preserve the spectacular natural resources and unique cultural heritage of Lake Superior’s five U.S. National Parks through research, restoration, education, and resource protection projects. The brand refresh gave the NPLSF a much-needed update to appeal to a new audience and drive more targeted fundraising campaigns. 

The National Parks of Lake Superior Foundation (NPLSF) helps preserve the spectacular natural resources and unique cultural heritage of Lake Superior’s five U.S. National Parks through research, restoration, education, and resource protection projects. The brand refresh gave the NPLSF a much-needed update to appeal to a new audience and drive more targeted fundraising campaigns. 

ROLE: Art Direction, Design
AGENCY: Humdinger & Sons
CREATIVE DIRECTOR: Nicolas Will
ILLUSTRATOR: Milos Milovanovic
COPYWRITER: Tim Shumar 

ROLE: Art Direction, Design
AGENCY: Humdinger & Sons
CREATIVE DIRECTOR: Nicolas Will
ILLUSTRATOR: Milos Milovanovic
COPYWRITER: Tim Shumar 

ROLE: Art Direction, Design
AGENCY: Humdinger & Sons
CREATIVE DIRECTOR: Nicolas Will
ILLUSTRATOR: Milos Milovanovic
COPYWRITER: Tim Shumar 

ROLE: Art Direction, Design
AGENCY: Humdinger & Sons
CREATIVE DIRECTOR: Nicolas Will
ILLUSTRATOR: Milos Milovanovic
COPYWRITER: Tim Shumar 

ROLE: Art Direction, Design
AGENCY: Humdinger & Sons
CREATIVE DIRECTOR: Nicolas Will
ILLUSTRATOR: Milos Milovanovic
COPYWRITER: Tim Shumar