Allianz Field

Allianz Field

Allianz Field

Allianz Field

Allianz Field

BRANDING, SIGNAGE & WAYFINDING

BRANDING, SIGNAGE & WAYFINDING

BRANDING, SIGNAGE & WAYFINDING

BRANDING, SIGNAGE & WAYFINDING

BRANDING, SIGNAGE & WAYFINDING

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

Minnesota United FC wanted to infuse their branding into every facet of their new stadium, Allianz Field. Teaming up with Populous and the United’s front office the design team was to tasked with creating wayfinding and stadium signage that spoke to the brand. The team’s crest provided the foundation for the wayfinding system resulting in a design that was heavily grounded in the team’s brand, creating a unique and cohesive experience throughout the stadium.

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous 

ROLE: Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Alex Register
ARCHITECT: Populous