Fridays

Fridays

Fridays

Fridays

Fridays

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

BRANDING, VISUAL IDENTITY, PACKAGING

Fridays was losing the attention of its core customers and was unappealing to younger generations. The solution was to completely overhaul their food and drink menu and re-emphasize the importance of one of their biggest assets, their staff, by empowering them to deliver amazing service with authentic personality. The result was a modernization of their core offering and an updating of their food philosophy to be on trend while keeping what people originally loved about Fridays.

Fridays was losing the attention of its core customers and was unappealing to younger generations. The solution was to completely overhaul their food and drink menu and re-emphasize the importance of one of their biggest assets, their staff, by empowering them to deliver amazing service with authentic personality. The result was a modernization of their core offering and an updating of their food philosophy to be on trend while keeping what people originally loved about Fridays.

Fridays was losing the attention of its core customers and was unappealing to younger generations. The solution was to completely overhaul their food and drink menu and re-emphasize the importance of one of their biggest assets, their staff, by empowering them to deliver amazing service with authentic personality. The result was a modernization of their core offering and an updating of their food philosophy to be on trend while keeping what people originally loved about Fridays.

Fridays was losing the attention of its core customers and was unappealing to younger generations. The solution was to completely overhaul their food and drink menu and re-emphasize the importance of one of their biggest assets, their staff, by empowering them to deliver amazing service with authentic personality. The result was a modernization of their core offering and an updating of their food philosophy to be on trend while keeping what people originally loved about Fridays.

Fridays was losing the attention of its core customers and was unappealing to younger generations. The solution was to completely overhaul their food and drink menu and re-emphasize the importance of one of their biggest assets, their staff, by empowering them to deliver amazing service with authentic personality. The result was a modernization of their core offering and an updating of their food philosophy to be on trend while keeping what people originally loved about Fridays.

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Lindsay St.Clair 
COPYWRITER: Mike Rook

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Lindsay St. Clair
COPYWRITER: Mike Rook

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Lindsay St. Clair 
COPYWRITER: Mike Rook

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Lindsay St.Clair 
COPYWRITER: Mike Rook

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: Lindsay St.Clair 
COPYWRITER: Mike Rook