Stouffer's Brand Book

Stouffer's Brand Book

Stouffer's Brand Book

Stouffer's Brand Book

Stouffer's Brand Book

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

BRANDING, VISUAL IDENTITY

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

When Stouffer’s revamped their Belief and Purpose and visual brand language, they wanted something more inspiring than the typical brand standards pdf. The solution was a 72 page booklet that brought the brand purpose and visual identity to life, walking through the brand’s journey and strategic initiatives from their storied history to their brand personality and food philosophy. The booklet also included a corresponding brand activity workbook which allowed team members to further engage in their role with the brand.

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
COPYWRITER: Reuven Perlman
DESIGNER: Missy Reinikainen