Kix Cereal

Kix Cereal

Kix Cereal

Kix Cereal

Kix Cereal

BRANDING, PACKAGING, DIGITAL

BRANDING, PACKAGING, DIGITAL

BRANDING, PACKAGING, DIGITAL

BRANDING, PACKAGING, DIGITAL

BRANDING, PACKAGING, DIGITAL

To promote Kix’s new purpose of empowering kids’ creativity, the brand wanted to use its greatest asset: the cereal box. An average cereal box receives more than 60 quality impressions during its lifecycle, which, conservatively, means about 120 million impressions a year for the brand. Kix wanted to use those impressions to spark real creativity, not just to talk about it. The result? A redesign that turned the box into an interactive object for open-ended creation that encourages kids to imagine and build. The box also pointed to companion digital storybooks that further inspired kids’ imaginations by giving them the chance to use the pieces from the box to interact with original digital stories.

To promote Kix’s new purpose of empowering kids’ creativity, the brand wanted to use its greatest asset: the cereal box. An average cereal box receives more than 60 quality impressions during its lifecycle, which, conservatively, means about 120 million impressions a year for the brand. Kix wanted to use those impressions to spark real creativity, not just to talk about it. The result? A redesign that turned the box into an interactive object for open-ended creation that encourages kids to imagine and build. The box also pointed to companion digital storybooks that further inspired kids’ imaginations by giving them the chance to use the pieces from the box to interact with original digital stories.

To promote Kix’s new purpose of empowering kids’ creativity, the brand wanted to use its greatest asset: the cereal box. An average cereal box receives more than 60 quality impressions during its lifecycle, which, conservatively, means about 120 million impressions a year for the brand. Kix wanted to use those impressions to spark real creativity, not just to talk about it. The result? A redesign that turned the box into an interactive object for open-ended creation that encourages kids to imagine and build. The box also pointed to companion digital storybooks that further inspired kids’ imaginations by giving them the chance to use the pieces from the box to interact with original digital stories.

To promote Kix’s new purpose of empowering kids’ creativity, the brand wanted to use its greatest asset: the cereal box. An average cereal box receives more than 60 quality impressions during its lifecycle, which, conservatively, means about 120 million impressions a year for the brand. Kix wanted to use those impressions to spark real creativity, not just to talk about it. The result? A redesign that turned the box into an interactive object for open-ended creation that encourages kids to imagine and build. The box also pointed to companion digital storybooks that further inspired kids’ imaginations by giving them the chance to use the pieces from the box to interact with original digital stories.

To promote Kix’s new purpose of empowering kids’ creativity, the brand wanted to use its greatest asset: the cereal box. An average cereal box receives more than 60 quality impressions during its lifecycle, which, conservatively, means about 120 million impressions a year for the brand. Kix wanted to use those impressions to spark real creativity, not just to talk about it. The result? A redesign that turned the box into an interactive object for open-ended creation that encourages kids to imagine and build. The box also pointed to companion digital storybooks that further inspired kids’ imaginations by giving them the chance to use the pieces from the box to interact with original digital stories.

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
DESIGNERS: Rachel Hardacre, Keith Van Erdwyk 
CREATIVE DIRECTOR: Elias Martinez

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
DESIGNERS: Rachel Hardacre, Keith Van Erdwyk 
CREATIVE DIRECTOR: Elias Martinez

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
DESIGNERS: Rachel Hardacre, Keith Van Erdwyk 
CREATIVE DIRECTOR: Elias Martinez

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
DESIGNERS: Rachel Hardacre, Keith Van Erdwyk 
CREATIVE DIRECTOR: Elias Martinez

ROLE: Art Direction, Design, Illustration, UI/UX
AGENCY: Zeus Jones

DESIGN DIRECTOR: Brad Surcey
DESIGNERS: Rachel Hardacre, Keith Van Erdwyk 
CREATIVE DIRECTOR: Elias Martinez

Kix boxes 3 up
Kix Original
Kix Berry Berry
Kix Honey
Kix build
kixBD__0001_1
d_kixbox_05
RECOGNITION: AIGA Minnesota Design Show, Communication Arts Exhibit, The Dieline
RECOGNITION: AIGA Minnesota Design Show, Communication Arts Exhibit, The Dieline
RECOGNITION: AIGA Minnesota Design Show, Communication Arts Exhibit, The Dieline
RECOGNITION: AIGA Minnesota Design Show, Communication Arts Exhibit, The Dieline

RECOGNITION: AIGA Minnesota Design Show, Communication Arts Exhibit, The Dieline

Selected Works

Famous Dave'sBrand Design

FridaysBrand Design

Minnesota United FCBrand Design, Advertising

Famous Dave's RestaurantBrand Design, Environmental Design

Gluten Free CheeriosBrand Design, Packaging, Digital

KixBrand Design, Packaging, Digital

Wheaties NextBrand Design, Digital

Stouffer's Brand BookBrand Design, Print

Kids' ToothpasteBrand Design, Packaging

Allianz FieldBrand Design, Wayfinding & Signage

Post-it.comBrand Design, Digital

Guthrie Theater 2018Illustration

Variety MagazineEditorial Illustration

Courier MagazineEditorial Illustration

Mr. PorterEditorial Illustration

Guthrie Theater 2019Illustration

AARP MagazineEditorial Illustration

TomatoesIllustration

CSU MagazineEditorial Illustration

McKnight FoundationEditorial Illustration

Cemetery FriendsPackage Design, Illustration

Data BlindersEditorial Illustration

IconsBrand Design, Illustration

Wall Street JournalEditorial Illustration

NYSE MagazineEditorial Illustration

Thou Shalt Have a Time MachinePackage Design, Illustration

Insound CatalogEditorial Illustration

DestroyerGig Poster

Guided by VoicesGig Poster

Grizzly BearGig Poster

Kurt VileGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

Kevin MorbyGig Poster

José GonzálezGig Poster

Courtney BarnettGig Poster

DestroyerGig Poster

Sea WolfGig Poster

José GonzálezGig Poster

Kurt VileGig Poster

Guided by VoicesGig Poster

Courtney BarnettGig Poster

The War On DrugsGig Poster

© 2019 BRIAN DANAHER  |  ALL RIGHTS RESERVED