Famous Products

Famous Products

Famous Products

Famous Products

Famous Products

BRANDING, PACKAGING, ILLUSTRATION

BRANDING, PACKAGING, ILLUSTRATION

BRANDING, PACKAGING, ILLUSTRATION

BRANDING, PACKAGING, ILLUSTRATION

BRANDING, PACKAGING, ILLUSTRATION

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

Famous Products wanted to update the packaging of their Famous Dave's BBQ line with a new look and feel that remained true to their existing brand heritage. The result was a new design system that included an updated logo and mix of bright colors and eclectic sign painting- inspired typography. The foundation of the design system was a new label architecture, which aided shopability and communicated product attributes like flavor profile and spice level across the brand's suite of products.

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine

ROLE: Art Direction, Design, Illustration
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
DESIGNER: McKenzie Ross 
COPYWRITER: Jon Reine